Lamborghini Urus : A New Era Starts 4th December 2017 “Lamborghini – #SINCEWEMADEITPOSSIBLE”.

 The “Lamborghini Urus SUV ” is one of the most anticipated launches, and it is scheduled to be unveiled on December 4, 2017 at Sant’Agata in Italy. This will be followed by its public showcase at the Geneva Motor Show in March next year. The Lamborghini Urus will also be manufactured at the company’s Santa’Agata facility. The factory will be expanded to 1,50,000 square metres to accommodate the new production. The Italian car maker will be starting deliveries of the Urus SUV in 2018.

The Lamborghini has trademarked “Urus” with the patent and trademark office. Which one the publication fails to say, but a quick search with the USPTO reveals it’s the United States. Over in Europe, the Italian automaker owns the nameplate for many years now.

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According to an official statement from Lamborghini, the expansion of the automaker’s production site is proceeding apace. The moment the new area is operational, the production facility will double in size (from 80,000 m2 to 160,000 m2). Other than an all-new paint shop, the newly developed area incorporates a new office building. To support Lamborghini Urus production, Lamborghini hired no less than 400 people. And that’s just the beginning.

Being a sport utility vehicle, the Lamborghini Urus ( Urus ) has what it takes to capture the minds and wallets of the well-heeled in the market for such an automobile. If all goes according to plan, Lamborghini expects to sell approximately 3,500 examples of the twin-turbo V8-powered SUV in the first year of production. ( Lamborghini Urus )

Sharing many of its underpinnings with the Bentley Bentayga and Audi Q7, the all-new Lamborghini Urus makes use of 4.0-liters’ worth of Porsche V8 power. 650 PS to be more specific, an output that translates to 641 horsepower. Keeping all that fury in check is an all-wheel-drive system connected to an eight-speed automatic box equipped with a conventional torque converter.

Pricing for the 2018 Lamborghini Urus is expected to start below €200,000. At some point in the vehicle’s lifecycle, Lamborghini is expected to offer a plug-in hybrid Urus of sorts.